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Source : https://www.cyberwirehq.com/new-the-best-highend-cameras-and-the-finest-lenses-to-maximise-their-full-frame-and-medium-format-potential/

As photographer Illya Ovchar has noted with real enthusiasm, several medium format models stand out as genuinely exceptional tools, even if they remain firmly in the realm of the expensive.

Source : https://www.cyberwirehq.com/building-desire-for-the-devialet-phantom-how-devialet-crafted-an-aspirational-audio-brand/

distribution channels and accessibility strategyRather than flooding the market through mass retail, Devialet has favoured specialist audio retailers alongside its own online store, a strategy that preserves the brand's air of exclusivity while still making the Phantom reasonably accessible to interested buyers.